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http://dspace.pdpu.edu.ua/handle/123456789/15125| Title: | Prada-Fashion as philosophy |
| Authors: | Yaroshevich, Maria |
| Keywords: | Prada-Fashion philosophy the Prada brand |
| Issue Date: | 2022 |
| Publisher: | Університет Ушинського, Аньхойський університет фінансів та економіки |
| Citation: | Yaroshevich M. Prada-Fashion as philosophy / Maria Yaroshevich // Бренд-менеджмент: сучасні інновації, тенденції та міжнародні практики. Програма та Матеріали Міжнародного круглого столу (17 листопада 2021 р.) / За заг. редакцією О. Б. Петінової; Університет Ушинського, Аньхойський університет фінансів та економіки. – Одеса-Бенбу, 2022. – C 12-13. |
| Abstract: | The main idea Prada's brand is not to do what other brands do. The Prada brand is the modern concept of beauty. A similar manifestation of beauty can be seen in contemporary art, in models with a non-standard appearance, in modern interior design. Creative people have ceased to satisfy the standards of beauty that have been established for centuries, so they are trying to create something new, more beautiful than it was before. The brand's bags, shoes and travel accessories are the coveted items of fashionistas all over the world. Also, Prada believes that the standards of beauty and the idea that fashion is only glamor are outdated. |
| URI: | http://dspace.pdpu.edu.ua/handle/123456789/15125 |
| Appears in Collections: | 2022 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Yaroshevich Maria.pdf | 3.76 MB | Adobe PDF | View/Open |
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