Fashion and glamor: features of relationship in the anthropological dimension

Abstract

Being an integral part of culture, fashion, on the one hand, highlights significant changes in society, and on the other – itself dictates them. In the age of digital technology, there are significant changes in culture, our way of life, which, of course, is reflected in the broadcast visual trends. Once stable and familiar to us, the fashion industry has transformed. The standards of prestige, which are actively broadcast by modern mass media as a fashionable standard of success, work in the mass consciousness on the magical principle of «like begets like», appearing as a direct example to follow. Spontaneous looseness and permissiveness as a consequence of the removal of cultural prohibitions meet the most demanding criteria of transgression, asserting sexuality as a central element of the popular style of glamor. Today we see new fashion leaders – these are ordinary people who demonstrate their own, different, view of fashion, who rethink the usual and present it in a new way. We are talking about the plurality of norms or even their absence. Understanding the beautiful body goes beyond the usual framework, becomes broader. The basic principle of modern fashion is the acceptance of diversity. There is a fashion for individuality, and individuality cannot fit into the standard framework.