Please use this identifier to cite or link to this item:
http://dspace.pdpu.edu.ua/handle/123456789/15127| Title: | Two industry giants: Adidas and Nike |
| Authors: | Hovorina, Valeriya |
| Keywords: | Adidas Nike |
| Issue Date: | 2022 |
| Publisher: | Університет Ушинського, Аньхойський університет фінансів та економіки |
| Citation: | Hovorina V. Two industry giants: Adidas and Nike / Valeriya Hovorina // Бренд-менеджмент: сучасні інновації, тенденції та міжнародні практики. Програма та Матеріали Міжнародного круглого столу (17 листопада 2021 р.) / За заг. редакцією О. Б. Петінової; Університет Ушинського, Аньхойський університет фінансів та економіки. – Одеса-Бенбу, 2022. – C 15-16. |
| Abstract: | Both companies are developing new products, combining technologies that have already gained popularity among models. Often the novelty is collected as a designer, assembling the running technology in a new silhouette. The main focus is on marketing. Innovation is in second place. The example of the football market clearly shows the real share of new products in the huge range of products that fill the shelves of Adidas and Nike. Among the usual packs, various updates, remakes and similar "novelties" there will be very few really new ones. |
| URI: | http://dspace.pdpu.edu.ua/handle/123456789/15127 |
| Appears in Collections: | 2022 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Hovorina.pdf | 3.76 MB | Adobe PDF | View/Open |
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